“It was a rollercoaster that week,” says Goulding. But for now the Polydor-signed singer/songwriter is more concerned with the present – specifically her fourth LP Brightest Blue, which landed at the top of the UK charts last month with first-week sales of 14,820, according to Official Charts Company data. Goulding’s accomplishments, which include two BRIT Awards, three No.1 singles, 23 Top 40 hits, three chart-topping albums, multiple sold-out arena tours and a royal wedding performance, are certainly worth shouting about. “But they never really did anything with me and I always found that odd because they championed British artists – especially ones that can play guitar well – so I always found that baffling.” “Q Magazine has finished now and I am sad for any music magazine to finish – I grew up reading NME every week religiously,” she offers. Expanding on the subject of magazine covers, Goulding admits to being rankled with her past treatment by elements of the music press. It gave me some kind of validation of what I was doing.”Ĭatching up with Music Week via Zoom, the now 33-year-old Goulding references her recent short getaway (“lovely”) and Covid test (“ not lovely”), as well as her unbridled amusement at being beaten to the MW cover by her managers at Tap Music (“so funny!”). I was like, ‘Her voice is unusual, but it’s just beautiful’ and that gave me strength. “So when I heard Björk, it was the deepest catharsis I’ve ever had with music. “Hereford was still a bit behind the times and when people heard my voice they found it very unusual,” she explains. Not only was the awakening a bolt from the blue (no pun intended), it inspired Goulding to find her own voice – literally. I’d heard It’s Oh So Quiet on the radio years before, but I’d never really heard anything else by her.”
#CLOSE TO ME ELLIE GOULDING ALBUM ARTWORK TV#
I stumbled in late one night and turned on the TV and she was playing the Royal Albert Hall, and I just sat there transfixed for the whole show.
“It’s always hard to explain your idols, but she put me under a spell when I was 14 or 15. “Björk has always been a mystery – like an otherworldly being I can’t touch, go near or speak to – and I kind of want it to stay that way,” muses Goulding.
It was the early 2000s, and the Herefordshire-born future superstar found herself instantly mesmerised by the enigmatic, ethereal Icelandic genius illuminating her television screen. Suddenly, it all made sense for Ellie Goulding. Here, the star is joined by execs from Polydor, Tap Music, Paradigm and new livestreaming platform LiveNow to share the secrets of the innovative No.1 campaign for Brightest Blue. It’s not easy promoting a new album during a global pandemic, but Ellie Goulding is giving it her best shot.
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